When we founded McWhorter Driscoll in 1997 and then ignition in 1998, we had a mission to “Make a Positive Difference in People’s Lives.” Our philosophy has always focused on the 3 P's – People, Planet, and Profit.
The People, whether your employees, clients, vendors, or other stakeholders, are the heart and soul of a business. Treat them with respect and fairness and your results will be phenomenal.
Respect for the Planet is key as well as to build a sustainable business to pass to future generations.
And finally, Prosperity: in life and in business, it's easier to make a difference when you are raising capital.