More About Susan,

Susan, originally from rural South Georgia, obtained her BBA in Marketing from the University of Georgia and continued there to obtain her Masters in Marketing Research. This led her to The Coca-Cola Company. Being part of a Masters program that required a six-month internship with a Fortune 500 Company gave her a kick-start to a phenomenal career. While employed at The Coca-Cola Company, she led key marketing research focusing on packaging design and its impact on consumer purchase decisions. This valuable experience prepared her to lead one of the largest initiatives in the Company’s history, the introduction of the 20 oz. PET contour bottle. Prior to this initiative, all soft drinks were sold in generic packaging. Susan led the team to determine technologically, financially, logistically, and most importantly, the consumer demand and purchase of the iconic hourglass shaped soft drink bottle.  (Worth noting, today almost all beverages are packaged in proprietary shapes.) What's more, this single, game-changing initiative led to a $60 million incremental profit in its first six months.  You can't beat the real thing.

Upon completion of that project, Susan stepped up to lead the marketing for the Coca-Cola sponsorship of the Olympic Torch Relay –  another ground-breaking journey. Prior to the 1996 Olympics, the Torch Relay was a low-key PR program. Susan and her team transformed that sponsorship into an unprecedented marketing tool for the Company, building equity for years to come. (As an added bonus, this torch relay was where she met her husband, Mark "Dill" Driscoll. More on that to come.)

After meeting Dill and having the desire to do something different, she left The Coca-Cola Company after 10 years of exceptional success and began her new found passion, Experiential Marketing. She and Dill founded, ignition, a global marketing company with Blue Chip clients such as The Coca-Cola Company, ESPN, BP, Delta Air Lines and many more. Through ignition they traveled the world, creating, and producing international events such as Live 8, Live Earth, Blue Planet Run, FIFA World Cup Trophy Tour and global Olympic Torch Relays.

After 15 years of growing ignition, Susan and Dill sold the company to Havas Media Sports and Entertainment Group, headquartered in France.

Most recently, Susan served as President of Surterra Therapeutics.  Her primary responsibility was leading her team to secure one of the six licenses in the state of Florida that legally permits the cultivation, manufacture, and distribution of medical cannabis. Susan guided her task force for over two years to win the license and build a vertically integrated business from the ground up, encompassing cultivation, manufacturing, and retail facilities. Susan also assembled a stellar operational team to lead this industry with smart thinking, branding and best practices execution.

Among her accolades, Susan has served as a board member of Worldspan, an international motorsports ministry, the Terry College of Business Alumni Board, the Ocilla/Irwin County Chamber of Commerce, Ruth’s Cottage for domestic violence and the Treasurer of her local church. Currently, she is on the Board of Trustees for Northwood School, Lake Placid NY, and Terry College of Business Emeritus Board.