Winter, 1996
Some would say the best way to spread Christmas cheer is singing loud for all to hear. I would respectfully disagree and suggest a picture with Santa and an ice-cold Coca-Cola does the trick even better. In the days before the Coca-Cola Christmas Caravan, unfortunately, a picture with Santa meant taking a trip to Neiman Marcus and shelling out a small fortune.
I felt compelled to help families who couldn't afford an expensive trip to the mall to see Santa. So what did we do? We brought Santa to them!
With the help of The Coca-Cola Company, we mobilized a fleet of branded semi-trucks packing some serious Christmas spirit. These trucks traveled the world and offered families the chance to get their picture taken with Santa for free.
21 years later, the Coca-Cola Christmas Caravan is still running strong. Today, musical performances and even proposals makeup the wonderful Christmas event. I'm thankful to say we've helped spread Christmas Cheer to millions across the world.